Motion Matters – Logo Animation Loop (Boring vs Alive)

This logo loop was created to demonstrate how motion elevates identity. The loop contrasts a static logo (“boring”) with a dynamic version (“alive”) to show how animation engages audiences and makes brands memorable..

My role

Creative direction, Illustration & asset development, 2D animation, Sound design integration, Final export & delivery

Process

Downloaded a logo asset → animated everything in After Effects.

Logo Animation Loop

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