Motion Matters – Logo Animation Loop (Boring vs Alive)
This logo loop was created to demonstrate how motion elevates identity. The loop contrasts a static logo (“boring”) with a dynamic version (“alive”) to show how animation engages audiences and makes brands memorable..
My role
Creative direction, Illustration & asset development, 2D animation, Sound design integration, Final export & delivery
Process
Downloaded a logo asset → animated everything in After Effects.
Logo Animation Loop

