The Cost of Kush
In a campaign to address youth substance misuse in Sierra Leone, this animated short film was developed to deliver a powerful message: choices matter.
The goal: engage mobile-first viewers, spark conversation, and drive emotional awareness around the damage of drug abuse.
My role
Creative direction, Script refinement, Storyboarding, Illustration & asset development, 2D animation, Sound design integration, Final export & delivery
Process
Storyboarded the scenes on paper → designed all assets in Illustrator → detailed lighting and texture in Photoshop → animated everything in After Effects.
The Cost of Kush

