The Cost of Kush

In a campaign to address youth substance misuse in Sierra Leone, this animated short film was developed to deliver a powerful message: choices matter.

The goal: engage mobile-first viewers, spark conversation, and drive emotional awareness around the damage of drug abuse.

My role

Creative direction, Script refinement, Storyboarding, Illustration & asset development, 2D animation, Sound design integration, Final export & delivery

Process

Storyboarded the scenes on paper → designed all assets in Illustrator → detailed lighting and texture in Photoshop → animated everything in After Effects.

The Cost of Kush

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